super puff

To help break out Canadian brand Aritzia’s new Super Puff coat in a new target market (the US), I developed an extensive target list of influential talent across film, fashion & music. The results were uncanny & the Super Puff became a globally recognized winter staple.

• Top Talent Gifted:
• Bella Hadid
• Ariana Grande
• Lupita Nyong’o
• Jennifer Lopez
• Justin Bieber